MADE IN SWEDEN
WE ARE CASALL
For over 34 years we have created high end training wear and equipment. Always based on passion for quality and design. Always for people who are serious about their training – and look. Because we believe training and fashion belong together.
WE MAKE FUNCTION BECOME ATTRACTIVE
We will never choose between function or style – we will combine them. We offer innovative wear and tools with superior functionality in every detail. With designs that embrace strength, body and personal style. We make function become attractive.
WE MAKE YOU FEEL STRONGER
We know that feeling beautiful is a powerful thing. It will make you feel stronger and perform better. Our mission is to make it happen – through your own physique and style. Casall’s training wear is designed to enhance your body and individual look. And ultimately make you achieve more in training.
WE MAKE SURE YOU’RE PERFECTLY EQUIPPED
We take your training as seriously as you do. All of our products are developed to make sure you are perfectly equipped for each and every training occasion. Whatever you have decided to achieve, we provide the wear and tools you need to get there.
WE TAKE RESPONSIBILITY
We care about creating superior wear and tools, but also about how we create it. Sustainability and honesty are natural parts of who we are and high valued in everything we do.
HISTORYBorn in Norrkoping, Sweden, Carl-Axel Surtevall grew up in the midst of the textile mills and factories of Fix Trikafabriker AB, his family’s business – famous for producing the best quality children’s wear in Scandinavia. From his father, Carl-Axel learned to appreciate and discern the best quality in fabrics, materials and construction for apparel. He was ahead of his time and throughout his college years sensed an important future in the fitness and wellness lifestyle arena. Acting on his instincts, in 1980, Carl-Axel started is own fitness equipment company, right out of college.
The company quickly established an excellent reputation with its products selling successfully throughout Scandinavia and Northern Europe. As equipment sales took off, the company pioneered one of the first fitness centres dedicated exclusively to women in 1982. While working with women at this fitness centre, Carl-Axel realized that women wanted and needed high-performance and high quality activewear with fashionable style. In 1984 he designed, tested with women fitness instructors and launched the first Casall collection made for women, with close attention to her shape, her movements and her style. Since then, Casall has expanded into a "Total Wellness Lifestyle"-brand, now sold in over 18 countries around the world and offers apparel and equipment for training, running, tennis, yoga/pilates and boxing.